When a dream becomes more than a reality, you can't help but to love your job.

When Mike purchased the rodeo company in 1967, all he wanted was to provide quality stock for fans to enjoy. Today Cervi Championship Rodeo performs above and beyond his dreams, as they are one of the largest rodeo producers in the PRCA.


Our Mission

Cervi Championship Rodeo surpasses their role as a stock contractor, as the company provides all-inclusive rodeo production services. Ranging from increasing attendance through strategic promotions and sponsorships, to utilizing their network in order to hire high-demand entertainment, the Cervi's enjoy reviving stagnant performances.

Contact Cervi Championship Rodeo to receive a free visit and consultation for your rodeo.

It is just not in our [Cervi family] nature to do something mediocre.
— Mike Cervi, Founder of Cervi Championship Rodeo


From the beginning, the Cervi's have been blessed to purchase superior bloodlines. One of Mike's top horses in the late 1960's included Descent, a six-time bucking horse of the year. Since then, the company has consistently taken horses and bulls to the National Finals Rodeo. To help the future of the industry, Cervi Championship Rodeo decided to purchase less of their stock and to further develop their breeding program in 1990. Today, their program consists of over 800 horses and over 150 bulls. 

Cervi Championship Rodeo has worked with many stock contractors over the years in order to gain access to a more diverse gene pool. Cervi's and their partners have been able to interchange their studs, so that they are able to breed more horses each season. 

But the teamwork doesn't stop here, Cervi Championship Rodeo utilizes this same strategy in the arena. Depending upon the arena size and location, along with the horse's age, experience, tendencies, Cervi's expansive network gives them the ability to bring in the best livestock, for an outstanding performance, at a minimum cost.

  • Year 2017 marks the 50th Anniversary for Cervi Championship Rodeo 
  • Producing some of the largest rodeos in the United States, including: Denver, San Antonio, Houston, Nampa, Albuquerque, Sidney, Fort Madison, Waco, and Casper
  • One of the largest breeding programs for rough stock in the PRCA
  • Managed by the second-generation for more than 10 years
  • To learn more about the Cervi Family, click here